The NBA Global Games in Rio de Janeiro made sure that people would remember the games, they offered people a chance to win tickets, but not via some boring old lottery. No. You had to make a slam dunk. A slam dunk while bungee jumping. This looks nuts - and fun - and anyone who attempted it had a great story to tell. The basketball hoop is extra large to help people along though. Imagine winning tickets this way. Nuts!
Advertising Agency (Name, City, Country): Africa Zero, São Paulo, Brazil Chief Creative Officer: Sergio Gordilho Creative Director: Andrea Siqueira, Jeferson Rocha Art Director: Marcelo Maciel, Jeferson Rocha Copywriter: Victor Castelo