"Countdown", where every leg-stretch, warmup head-bop, swing of players sweaters is like a metronome counting the seconds until the game begins. Directed by Bob Industries' Spencer Susser and edited by Kim Bica, Arcade Edit.

Player fans will spot Andre Iguodala, Andrew Bynum, Kobe Bryant, Kevin Garnett, Stephen Curry, Joakim Noah, and Blake Griffin.

Agency: Goodby Silverstein & Partners Co-Chairman/ Creative Director: Jeff Goodby Creative Director: Marty Senn Creative Director: Nick Klinkert Copywriter: Zac Spector Copywriter: Dave Bird Art Director: Michael Gurman Executive Producer: Tod Pucket Producer: Timothy Plain Production Company: Bob Industries Director: Spencer Susser Executive Producers: TK Knowles, John O’Grady, Chuck Ryant Production Supervisor: Rachel Slayback Production Manager: Bart Lipton Editorial Company: Arcade Edit Editor: Kim Bica Managing Partner/EP: Damian Stevens Executive Producer: Nicole Visram Post Producer: Denice Hutton

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.