To promote the NBA global games in Rio, agency Africa Zero created this stunt which, due to my limited Portuguese, I can only describe as bungee basketball. Looks like it was a lot of fun.

Client: NBA Global Games Advertising Agency: Africa Zero, São Paulo, Brazil Chief Creative Officer: Sergio Gordilho Creative Director: Andrea Siqueira, Jeferson Rocha Art Director: Marcelo Maciel, Jeferson Rocha Copywriter: Victor Castelo

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.