An adorable 9-year-old NBA fan receives a post-game high-five from Golden State Warriors guard Andre Iguodala, and now he'll never wash that hand again. A familiar scenario, and cleverly shown from different viewpoints. Nice touch with mom's "back acting" as her shoulders slump in defeat over yet another broken plate. But soon, it's another Saturday and our 9-year old hand-owner is seated next to another fan with her hand in the air. The inevitable happens. The spot also highlights the launch of NBA Saturday Primetime on ABC beginning Jan. 23.

Client: NBA
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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