A collaboration between Nathan Love and NBC Artworks, this short animation explores the origins of the NBC logo.

The origins of the feathers are from some evil spirit-seeds swallowed by the peacock, it appears. Hehe.

Nathan Love explains;

“The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be ‘the best logo ever.’"

It might just be the funniest logo ever, Nathan.

Client - NBC Artworks Animation Studio - Nathan Love Director - Nathan Love Creative Director - Joe Burrascano Art Director / Designer - Anca Risca Animation & Rigging - Dan Vislocky Additional Animation -- Ryan Moran FX Compositing -- Sylvia Apostol Sound Design & Music - Drew Skinner

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Neo's picture

    This is full of win.

    Jul 31, 2010
  • Dabitch's picture

    Yes, this peacock is quite good at tooting his own horn.

    Aug 03, 2010