To celebrate the 2014 FIA Formula One World Championships, Carbon VFX delivers a stunning promo for NBC Sports Group exploring life at the speed of driver Lewis Hamilton.

“Inside the Helmet” gives viewers a peek inside the head of the British phenom as he prepares for his next race. The promo follows Hamilton from the moment he puts on his helmet, taking him through a mob of press, into the garage, and then finally into his car. As he waits for the race to start, a voiceover reveals Hamilton’s inner monologue as he repeats phrases like “You got this” and “Just do what you do best.”

About Carbon VFX:
Carbon is a full-service creative studio specializing in visual effects, motion graphics, and design. We are big enough to handle complex projects, yet small enough to provide personalized attention. We have the experience to collaborate at every level, from supervision and workflow to design and finish. Most importantly, we are driven by a desire to create, and to get our name on really great work.
Client: NBC Sports Group Production: NBC Sports Group Composting, CG, Finishing: Carbon VFX

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TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

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