"It's not about where you were born, it's not about your gender or the color of your skin. Or whether you're rich, poor on in the middle. no matter what you play, if you have the skill and drive to succeed in school and in sports, we'll provide the opportunity."

This ad is airing durning March Madness unsurprisingly.

It's fun watching the kids dribble and pass and shoot towards camera in all these locations. My favorites are the girl dribbling down streets wearing a hat since it's clearly still winter, and the farm boy dribbling in between the corn fields. Some nice wide-angled match cuts here, too.

NCAA
Client - NCAA
Senior Vice President of Communications - Bob Williams
Managing Director, Strategic Communications - Amy Dunham
Director of Strategic Initiatives - Stacey Preston
Associate Director of Strategic Initiatives - Andrea Farmer

SS+K
Rob Shepardson - Founding Partner
Bobby Hershfield - Partner, CCO
Rebecca Matovic - Partner, Head of Strategy + Research
Elisa Silva - SVP, Director of Client Services
John Swartz - SVP, Director of Production and Innovation
Alyssa Georg - ACD Art
Elena Knox - ACD Copy
Christopher McLallen - Executive Producer
Erin McKigney - Account Supervisor
Nick Petrillo - Account Executive
Sarah Giarraffa - Business Affairs Manager

Production Company: Reset
Director: Nabil
Managing Director/EP: Dave Morrison
Executive Producer: Jeff McDougall
Executive Producer/Bidding: Jen Beitler
Producer: Jessica Lee
DP: Rodrigo Prieto

Post Production Company: RPS NY
EP: Eve Kornblum
Producer: Lisa Barnable
Editor: Damion Clayton
Assistant Editors: Michael Shugarman & Mike Spagnoli
Flame Producer: Barbara Kontarovich
Flame Artist: Edward Reina
Flame Assistant: Jazmine Venegas

All Music by: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo

Commercials: 
Country: 

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Voice Over - Derek "Handzon" Clarke

    Mar 12, 2017

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.