"It's not about where you were born, it's not about your gender or the color of your skin. Or whether you're rich, poor on in the middle. no matter what you play, if you have the skill and drive to succeed in school and in sports, we'll provide the opportunity."

This ad is airing durning March Madness unsurprisingly.

It's fun watching the kids dribble and pass and shoot towards camera in all these locations. My favorites are the girl dribbling down streets wearing a hat since it's clearly still winter, and the farm boy dribbling in between the corn fields. Some nice wide-angled match cuts here, too.

NCAA Client - NCAA Senior Vice President of Communications - Bob Williams Managing Director, Strategic Communications - Amy Dunham Director of Strategic Initiatives - Stacey Preston Associate Director of Strategic Initiatives - Andrea Farmer SS+K Rob Shepardson - Founding Partner Bobby Hershfield - Partner, CCO Rebecca Matovic - Partner, Head of Strategy + Research Elisa Silva - SVP, Director of Client Services John Swartz - SVP, Director of Production and Innovation Alyssa Georg - ACD Art Elena Knox - ACD Copy Christopher McLallen - Executive Producer Erin McKigney - Account Supervisor Nick Petrillo - Account Executive Sarah Giarraffa - Business Affairs Manager Production Company: Reset Director: Nabil Managing Director/EP: Dave Morrison Executive Producer: Jeff McDougall Executive Producer/Bidding: Jen Beitler Producer: Jessica Lee DP: Rodrigo Prieto Post Production Company: RPS NY EP: Eve Kornblum Producer: Lisa Barnable Editor: Damion Clayton Assistant Editors: Michael Shugarman & Mike Spagnoli Flame Producer: Barbara Kontarovich Flame Artist: Edward Reina Flame Assistant: Jazmine Venegas All Music by: Beacon Street Studios Composers: Andrew Feltenstein & John Nau Executive Producer: Leslie DiLullo
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Voice Over - Derek "Handzon" Clarke

    Mar 12, 2017

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