how corny, i never liked fred & farid's work and yet they're so sucessful.

While I love Fred&Farid's work, this ain't the best I've seen... Worse still, it raises the Al Jackson conundrum: no more advertising where the product (or service) becomes more interesting/intriguing than legitimately compelling real-life happenings. Remember the VW campaign: "Look, there's a red one"; "Hey, there's a green one." ? Or the rug campaign that Al Jackson did, with the guy's pants on fire?

Anyway, thought that concept had been retired. Apparently not. Read my pal Eric Proulx's article on adcritic.com for more on this. The article's called, "The Seven Cliches of Award Winning Advertising."

come to think of it, doesn't that ideatwist go all the way back to 'the man in the Hathaway shirt'?

In regards to this ad, I must be sick, that *thump* noise makes me laugh out loud.