In a cinematic 30 seconds, the new spot for Netflix Instant takes us from the pulse-pounding heights of an action film to the sandy shores of true romance to the chilly climate of an Arctic documentary. Working with agency Goodby, Silverstein & Partners, director Will Hyde developed scenes that play to the hyperbolized stylization of each genre, with a fluid edit that seamlessly transitions from one to the next. The reveal that all of these movies live on your TV or laptop via Netflix brings home the point that movies are more accessible - and more watchable - than ever.
Credits: Agency: Goodby, Silverstein & Partners CD: Jeff Goodby ACD/Art Director: Jack Woodworth ACD/Copywriter: Craig Mangan Exec Producer: Barbro Eddy Account Director: Angie Ziebell Account Manager: Samantha Bartelloni Asst. Acct. Mgr: Lisl Schilperoort Live Action Production: Moxie Pictures Director: Will Hyde Executive Producer: Lizzie Schwartz Head of Production: Roger Zorovich Line Producer: Lisa Shaw DP: Maz Makhani Production Designer: Les Brown Animation, VFX & Post: Superfad Executive Creative Director: Will Hyde Art Director: Loren Judah Lead 3D Artists: Matt Guzzardo and Robin Scher 3D Artists: Jeff Chavez, Phiphat Pinyosophon, Andrew Butterworth, Adam Rosenzweig, Patrick Clarke Lead Compositor: Joel Voelker Compositors: Paulo Dias, Marco Giampaolo, Jeff Chavez, Paul Barkshire, Erik Rasmussen Editor: Doron Dor Colorist: Joel Voelker Senior Producer: Nannette Buroker Executive Producer: Chris Volckmann