To shill Net On Net - the electronics store where you can only buy things online - Garbergs decided to make beer. Lager specifically. Why Lager? Well, there's a Swedish pun in that, lager is also warehouse, and since Net On Net only have warehouses rather than street stores, they sold lager by spoofing atypical summer beer ad, in a warehouse. How meta!
The actual low-alco lager was available in supermarkets for a limited time during the summer.
Ad agency: Garbergs stocholm
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist
Copywriter: Hampus Mattson, Johan van der Schoot
Director: Lukas Hammar, Social Club