With a clever analog trick that will soon be obsolete - seeing as little babies think magazines are broken iPads - Neutrogena removes expression wrinkles as soon as you take the jar....

"Avoiding lines of expression has never been easier"

Agency: DM9 DDB Brasil
Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá
Art Director: Samyr Souen
Copywriter: Rodrigo Mendonça

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.