Sometimes all it stakes is a really simple solution to an idea. Neutrogena wanted people to know that just because they can't see the sun it doesn't mean the UV rays aren't harmful. So rather than over-explain it, they changed their packaging to read "Cloudscreen."

Simple solution. Love it.

Client Neutrogena Singapore
Agency DDB Brussels
Creative Director Peter Ampe
Creative Team Tim Arts & Stefan Van Den Boogaard
Strategic Team Dominique Poncin
Maarten Van Daele
Michael D'hooge
Account Director Francis Lippens
Head Of Digital Geert Desager
Graphic Designer Ben Heip
Web Design Christophe Gesquière
Digital Producer Maarten Breda
Global Business Director/President
Director/President Emerging Markets Kim Das
Regional Business Director Naiyen Wang
Associate Account Director Vivian Zahringer


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.