Sometimes all it stakes is a really simple solution to an idea. Neutrogena wanted people to know that just because they can't see the sun it doesn't mean the UV rays aren't harmful. So rather than over-explain it, they changed their packaging to read "Cloudscreen."

Simple solution. Love it.

Client Neutrogena Singapore Agency DDB Brussels Creative Director Peter Ampe Creative Team Tim Arts & Stefan Van Den Boogaard Strategic Team Dominique Poncin Maarten Van Daele Michael D'hooge Account Director Francis Lippens Head Of Digital Geert Desager Graphic Designer Ben Heip Web Design Christophe Gesquière Digital Producer Maarten Breda Global Business Director/President Director/President Emerging Markets Kim Das Regional Business Director Naiyen Wang Associate Account Director Vivian Zahringer

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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