New Balance "Air Hockey" (2013) :30 (USA)

 
 
 

New Balance "Air Hockey" (2013) :30 (USA)

Our workers are better than their workers at making running shoes and also playing air hockey. Our forefathers would be proud.

Client: New Balance
Agency: Arnold
Chief Creative Officer: Pete Favat
Creative Directors: Mike Howard and Luke Perkins
Art Director: Rachel Wolak
Copywriter: Melanie Simonich
Producer: Jaime Guild
Assistant Producer: Claire Townsend
Business Affairs: Anne Joynt
Planners: Karin Wood and Angus McCoubrey
Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher

Production Company: Element Productions
Production Company Executive Producer: Mark Hankey, Kristen Kearns
Production Company Line Producer: Mike Bowes
Director: Marc Colucci
Cinematographer: Carlos Bermudez
Editorial Company: Element Productions
Editor: Kat Baker
Colorist: Chris Santo
Sound Engineer: Mike Letourneau
Music: Stock Music from License Lab

Commercials: 
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