New Balance "Basketball" (2013) :30 (USA)




New Balance "Basketball" (2013) :30 (USA)

Our workers are better than their workers at eating playing basketball and making running shoes. Nice show of patriotism, but basketball was invented by a Canadian.

Client: New Balance Agency: Arnold Chief Creative Officer: Pete Favat Creative Directors: Mike Howard and Luke Perkins Art Director: Rachel Wolak Copywriter: Melanie Simonich Producer: Jaime Guild Assistant Producer: Claire Townsend Business Affairs: Anne Joynt Planners: Karin Wood and Angus McCoubrey Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher Production Company: Element Productions Production Company Executive Producer: Mark Hankey, Kristen Kearns Production Company Line Producer: Mike Bowes Director: Marc Colucci Cinematographer: Carlos Bermudez Editorial Company: Element Productions Editor: Kat Baker Colorist: Chris Santo Sound Engineer: Mike Letourneau Music: Stock Music from License Lab

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