The next Bravia ad is a step up more ballsy as they explode an entire building in a rainbow of colors. They used 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars,358 meters of weld, 330 meters of steel pipe and 57 km of copper wire. As soon as the ad, directed by Jonathan Glazer is finished you'll be able to view it here.
see a sneak peek inside -

The website bravia advert has RSS feeds and updates on the ads progress.

Bravia - teaser

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I'm looking forward to this like a kid at Christmas. This is even more insane than the balls spot. Look at those barrels. You can actually see them on the building. Crazy but amazing.

    Aug 04, 2006
  • Dabitch's picture

    Me too. It's already sexy, with a supernice soundtrack on it, it'll be sleek. Me I prefer the actual "blamblamblamblamBLAMPOP!" noises.

    Aug 07, 2006

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