Tony Kaye is back folks! This is his first ad since.. Gosh.. Since forever.
In it the master chef keeps demanding smaller bubbles. Smaller! Smaller! And then as we zoom out we find that we're in the glass.
Ad agency: M&C Saatchi Project Kronenbourg 1664 with Dynamo Systeme Client Sanjay Patel Brief Introduce consumers to new Kronenbourg 1664 with Dynamo Systeme - the lager with smaller bubbles for a smoother taste. Creative agency M&C Saatchi Writers/art directors Nick O Brien, Paloma Reed Planner Matt Willifer Media agency SMV Media planner Matt Lloyd Production company Milly Films Director Tony Kaye Editor Olivier Gajan Post-production One of Us, The Moving Picture Company Audio post-production Wave Exposure National TV