New Kronenburg 1664 - Dynamo Systeme / Perfect bubbles - (2008) :60 (UK)

 
 

New Kronenburg 1664 - Dynamo Systeme / Perfect bubbles - (2008) :60 (UK)

Tony Kaye is back folks! This is his first ad since.. Gosh.. Since forever.
In it the master chef keeps demanding smaller bubbles. Smaller! Smaller! And then as we zoom out we find that we're in the glass.

Ad agency: M&C Saatchi

Project Kronenbourg 1664 with Dynamo Systeme
Client Sanjay Patel
Brief Introduce consumers to new Kronenbourg 1664 with Dynamo Systeme - the lager with smaller bubbles for a smoother taste.
Creative agency M&C Saatchi
Writers/art directors Nick O Brien, Paloma Reed
Planner Matt Willifer
Media agency SMV
Media planner Matt Lloyd
Production company Milly Films
Director Tony Kaye
Editor Olivier Gajan
Post-production One of Us, The Moving Picture Company
Audio post-production Wave
Exposure National TV

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Comments

That was rather disappointing for a Tony Kaye comeback.

I think that despite the hype about Tony directing, it’s still a pretty good and engaging ad. It stopped me in my tracks. I read in Campaign that two creatives on placement wrote it, what a start! ones to keep the eye on.

That's not a bad end to a junior fresh teams idea, but then perhaps that is why Tony Kaye was hired.

cynic!

Are you sure that's a Tony Kaye job? Where's the Hassidic Jewish guy? ;)

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