Tony Kaye is back folks! This is his first ad since.. Gosh.. Since forever.
In it the master chef keeps demanding smaller bubbles. Smaller! Smaller! And then as we zoom out we find that we're in the glass.

Ad agency: M&C Saatchi Project Kronenbourg 1664 with Dynamo Systeme Client Sanjay Patel Brief Introduce consumers to new Kronenbourg 1664 with Dynamo Systeme - the lager with smaller bubbles for a smoother taste. Creative agency M&C Saatchi Writers/art directors Nick O Brien, Paloma Reed Planner Matt Willifer Media agency SMV Media planner Matt Lloyd Production company Milly Films Director Tony Kaye Editor Olivier Gajan Post-production One of Us, The Moving Picture Company Audio post-production Wave Exposure National TV

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Andreas-Udd's picture

    That was rather disappointing for a Tony Kaye comeback.

    Jun 10, 2008
  • amelie's picture

    I think that despite the hype about Tony directing, it’s still a pretty good and engaging ad. It stopped me in my tracks. I read in Campaign that two creatives on placement wrote it, what a start! ones to keep the eye on.

    Jun 26, 2008
  • Andreas-Udd's picture

    That's not a bad end to a junior fresh teams idea, but then perhaps that is why Tony Kaye was hired.

    Jun 26, 2008
  • alex's picture

    Are you sure that's a Tony Kaye job? Where's the Hassidic Jewish guy? ;)

    Jun 26, 2008

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