Last year Nissan created a new sport where footballers played on moving trucks. They're back for a second round, only now it stars a coach and his all-new NV300. The coach is now driving in and out of the game, urging his teammates on and even tries to influence the ref. Nice touch with the streaker. Hehe.

Client: Nissan Europe
Clients: Martin Moll, Martin Jobin, Gaëlle Devitry, Michel Fromentin, Katharine Swarney, Lucia Chavez, Sophia Baudoin
Agencies: TBWA\G1, DigitasLBi Paris,
Account
European Executive Creative Director: Eric Pierre
Creative Director: Frédéric Roux
Creatives: Anthony Banks, Kimi Suzuki, Romain Duler
Planning Chan Ton That, Anne-Françoise De Taillandier
Account Management: Ewan Veitch, Sandrine Vissot-Kelemen, Buu Tran, Andrew McMeekan, Laetitia Jarry, David Ouanounou, Adèle Salomon
CEO TBWA\Else : Maxime Boiron
TV Producer: Amer Zhogbi
Post Producer: Florence Marquet
Music & sound TBWA\Else : Olivier Lefebvre, Thomas Anduze
Production: Control Films
Director: Emil Möller
Director of photography: Fredrik Bäckar
Producer: Hervé Dommange
Line Producer: Jean-Pierre Crapart
Post Production: Mikros
Music: “Jump Around” by House of Pain

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.