In showering as in lotto playing: it pays to get the order right.

Client: New York Lottery Agency: DDB New York Director Harold Einstein (Station Films) Executive Producer Eric Liney (Station Films) Editor Chuck Willis (Cutting Room) Executive Producer Melissa Lubin (Cutting Room) Ed Zazzera Head of Production Walter Brindak Executive Producer Kelly McCann Business Manager Matt Eastwood Chief Creative Officer Richard Sharp and Mike Sullivan Group Creative Directors Matt Knapp Senior Art Director John Downing Senior Copywriter Leo Mamorsky Group Account Director Kelly Gorsky Management Supervisor Heather Olson Account Supervisor Kemi Adewumi Account Executive Tarina Hesaltine Account Executive

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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