In showering as in lotto playing: it pays to get the order right.

Client: New York Lottery
Agency: DDB New York
Director Harold Einstein (Station Films)
Executive Producer Eric Liney (Station Films)
Editor Chuck Willis (Cutting Room)
Executive Producer Melissa Lubin (Cutting Room)
Ed Zazzera Head of Production
Walter Brindak Executive Producer
Kelly McCann Business Manager
Matt Eastwood Chief Creative Officer
Richard Sharp and Mike Sullivan Group Creative Directors
Matt Knapp Senior Art Director
John Downing Senior Copywriter
Leo Mamorsky Group Account Director
Kelly Gorsky Management Supervisor
Heather Olson Account Supervisor
Kemi Adewumi Account Executive
Tarina Hesaltine Account Executive


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.