Hammock made out of the entire company's ethernet cables vs. a Lotto scratch off. It's a toss up to be honest but I love the sound design in this spot as much as I do the dialogue.

Client: New York Lottery Agency: McCann New York Eric Silver – North American Chief Creative Officer Sean Bryan – Co-Chief Creative Officer Tom Murphy – Co-Chief Creative Officer Mat Bisher – Executive Creative Director Grant Smith – Executive Creative Director Molly Wilkof – Copywriter Zoe Kessler – Art Director Nathy Aviram – Chief Production Officer Chance Bassett – Senior Integrated Producer Eric Johnson – Executive Music Producer Michael Ladman – Music Producer Lauren LaValle – Group Account Director Geordie Larratt-Smith – Account Supervisor Rachel Heiss – Account Executive Steve Marchione – Project Manager Production: Biscuit Filmworks Director: Aaron Stoller Post-Production: PS260 Editor: JJ Lask VFX: Suspect Color: Co3 Colorist: Tim Masick Radio Production: Sonic Union Sound Engineer: Steve Rosen Music and Sound Design: Tonefarmer

Comments (1)

  • fairuse's picture

    It is a story instead of glitz. Why is it better than SB V (I do not mean Saturn V Booster but NFL)?

    Feb 10, 2016

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.