Hammock made out of the entire company's ethernet cables vs. a Lotto scratch off. It's a toss up to be honest but I love the sound design in this spot as much as I do the dialogue.

Client: New York Lottery Agency: McCann New York Eric Silver – North American Chief Creative Officer Sean Bryan – Co-Chief Creative Officer Tom Murphy – Co-Chief Creative Officer Mat Bisher – Executive Creative Director Grant Smith – Executive Creative Director Molly Wilkof – Copywriter Zoe Kessler – Art Director Nathy Aviram – Chief Production Officer Chance Bassett – Senior Integrated Producer Eric Johnson – Executive Music Producer Michael Ladman – Music Producer Lauren LaValle – Group Account Director Geordie Larratt-Smith – Account Supervisor Rachel Heiss – Account Executive Steve Marchione – Project Manager Production: Biscuit Filmworks Director: Aaron Stoller Post-Production: PS260 Editor: JJ Lask VFX: Suspect Color: Co3 Colorist: Tim Masick Radio Production: Sonic Union Sound Engineer: Steve Rosen Music and Sound Design: Tonefarmer
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • fairuse's picture
    fairuse

    It is a story instead of glitz. Why is it better than SB V (I do not mean Saturn V Booster but NFL)?

    Feb 10, 2016

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