Watching this ad just gave me diabetes. It's so sweet. Not as sweet as a sweet million win though.

Client: NY Lotto
Agency: DDB, New York
CEO/Chief Creative Officer: Eric Silver
Creative Director: Gerard Caputo
Creative Director: Reuben Hower
Copywriter: Howard Finkelstein
Art Director: Bonnie Lutz
Senior Executive Producer: Ed Zazzera
Senior Producer: Jason Way
Producer: Matt Nowak
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Producer: Paula Cohen
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Executive Producer: Melissa Miller
Visual Effects: Framestore
Flame Artist: Raul Ortego
Executive Producer: James Razzall
Music: Beacon Street Studios
Composer: Andrew Feltenstein
Composer: John Nau
Producer: Andrea Lavezzoli
Sound Design: Sam Shaffer
Audio Post: Sound Lounge
Mixer: Tom Jucarone


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.