Watching this ad just gave me diabetes. It's so sweet. Not as sweet as a sweet million win though.

Client: NY Lotto
Agency: DDB, New York
CEO/Chief Creative Officer: Eric Silver
Creative Director: Gerard Caputo
Creative Director: Reuben Hower
Copywriter: Howard Finkelstein
Art Director: Bonnie Lutz
Senior Executive Producer: Ed Zazzera
Senior Producer: Jason Way
Producer: Matt Nowak
Production Company: Smuggler
Director: Randy Krallman
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Producer: Paula Cohen
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Executive Producer: Melissa Miller
Visual Effects: Framestore
Flame Artist: Raul Ortego
Executive Producer: James Razzall
Music: Beacon Street Studios
Composer: Andrew Feltenstein
Composer: John Nau
Producer: Andrea Lavezzoli
Sound Design: Sam Shaffer
Audio Post: Sound Lounge
Mixer: Tom Jucarone


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.