Watching this ad just gave me diabetes. It's so sweet. Not as sweet as a sweet million win though.

Client: NY Lotto Agency: DDB, New York CEO/Chief Creative Officer: Eric Silver Creative Director: Gerard Caputo Creative Director: Reuben Hower Copywriter: Howard Finkelstein Art Director: Bonnie Lutz Senior Executive Producer: Ed Zazzera Senior Producer: Jason Way Producer: Matt Nowak Production Company: Smuggler Director: Randy Krallman Executive Producer: Patrick Milling Smith Executive Producer: Brian Carmody Executive Producer: Lisa Rich Producer: Paula Cohen Editorial Company: Mackenzie Cutler Editor: Gavin Cutler Executive Producer: Melissa Miller Visual Effects: Framestore Flame Artist: Raul Ortego Executive Producer: James Razzall Music: Beacon Street Studios Composer: Andrew Feltenstein Composer: John Nau Producer: Andrea Lavezzoli Sound Design: Sam Shaffer Audio Post: Sound Lounge Mixer: Tom Jucarone

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.