What's that dirty stain on the carpet? It's whatever you want it to be. Or rather, your boss.
Take a break from the expected sounds painfully like it was lifted from a brief for Kit-Kat or Corona, or some other brand because it doesn't really tell me a great reason to play the lottery which is the chance of winning and not a twenty second diversion with a quarter that turns into a giant letdown because scratch offs are dollar priced fool's errands but at least it stands out anyway.

Client: New York Lottery Agency: McCann New York Eric Silver – North American Chief Creative Officer Sean Bryan – Co-Chief Creative Officer Tom Murphy – Co-Chief Creative Officer Mat Bisher – Executive Creative Director Grant Smith – Executive Creative Director Molly Wilkof – Copywriter Zoe Kessler – Art Director Nathy Aviram – Chief Production Officer Chance Bassett – Senior Integrated Producer Eric Johnson – Executive Music Producer Michael Ladman – Music Producer Lauren LaValle – Group Account Director Geordie Larratt-Smith – Account Supervisor Rachel Heiss – Account Executive Steve Marchione – Project Manager Production: Biscuit Filmworks Director: Aaron Stoller Post-Production: PS260 Editor: JJ Lask VFX: Suspect Color: Co3 Colorist: Tim Masick Radio Production: Sonic Union Sound Engineer: Steve Rosen Music and Sound Design: Tonefarmer

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.