I have no idea why Cyrus the bodega cat is rewarding his owner with a scratch off lottery ticket after the owner has scolded him for being on the counter top but okay. At least it's a cute cat. Also anyone who owns a cat has already wont he lotto, albeit in a neurotic "I love you/Leave me alone," kind of way.

Agency: McCann NY
Chief Creative Officer, North America: Eric Silver
Chief Creative Officers, McCann New York: Sean Bryan & Tom Murphy
Executive Creative Directors: Mat Bisher & Dan Donovan
Creative Director, Copywriter: Jason Ashlock
Creative Director, Art Director: Dominick Baccollo
Chief Production Officer: Nathy Aviram
VP, Senior Producer: Chance Basset
SVP, Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Music Business Affairs Manager: Sam Belkin
Business Manager: Natalie Hernandez
Executive Account Director: Scot Beck
VP, Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Assistant Account Executive: Ellery Gitkin
VP, Strategy Director: Laura Frank

Production Company: RSA
Director: Jake Scott
Producer: David Mitchel
Executive Producer: Tracie Norfleet
Director of Photography: Peter Deming

Editorial: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Maria Lee
Executive Producer: Eve Kornblum
Producer: Taylor Colbert

VFX: A52
VFX Supervisor: Patrick Murphy
CG Lead: Andrew Romatz
2D VFX Artist(s): Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes
2D VFX Assistant: Gabe Sanchez
3D Artists: Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall

Song Title: How Sweet It Is
Artist: Julia Stone
Audio: Heard City
Phil Loeb, Audio Engineer

Telecine: Company 3
Tim Masick, Colorist

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (6)

  • Joseph Morales's picture
    Joseph Morales (not verified)

    What kind of cat is he? This is now my favorite commercial.

    Dec 08, 2017
  •  Karen Mickel's picture
    Karen Mickel (not verified)

    I love this commercial. The cat is grateful that someone love him and he love his owner..

    Dec 08, 2017
  • Catlover's picture
    Catlover (not verified)

    Nobody owns a cat. Cat have staff. You are cat staff.

    Dec 12, 2017
  • amylouK's picture
    amylouK (not verified)

    Jake Scott - you deserve top Emmy for this - it makes my heart melt. My candy store has a cat that looks just like Cyrus and I adore him. Thank you.

    Dec 18, 2017
  • Martha 's picture
    Martha (not verified)

    I have seen this ad countless times and never get tired of it. Yes, I am a cat lover (all animals actually).....love, love, love this commercial.

    Dec 20, 2017
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Egyptian Mau

    Dec 22, 2017

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