Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.

First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing "live" so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew... eventually blocking the entire street.

Client: The New Zealand Breast Cancer Foundation Agency: Colenso BBDO, Auckland Creatives: Nick Worthington : Executive Creative Director Lisa Fedyszyn : Creative Jonathan McMahon : Creative gemma heyes : Agency Producer Helen Naulls : Producer Production Company: Robber's Dog Account Director: Jo Wealleans, Gemma Findlay, Janelle Van Wonderen Account Manager: Jessica Blake Planner: Hayley Pardoe Client contact: Suzanne Nichol, Heather Shotter

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • mpared's picture

    i think this is way scary..... me no like it !

    Oct 30, 2009