Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.

First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing "live" so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew... eventually blocking the entire street.

Client: The New Zealand Breast Cancer Foundation
Agency: Colenso BBDO, Auckland
Creatives: Nick Worthington : Executive Creative Director
Lisa Fedyszyn : Creative
Jonathan McMahon : Creative
gemma heyes : Agency Producer
Helen Naulls : Producer

Production Company: Robber's Dog
Account Director: Jo Wealleans, Gemma Findlay, Janelle Van Wonderen
Account Manager: Jessica Blake
Planner: Hayley Pardoe
Client contact: Suzanne Nichol, Heather Shotter


Comments (1)

  • mpared's picture

    i think this is way scary..... me no like it !

    Oct 30, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.