The New Zealand Transport Agency show us exactly how long the moment is, after you've realized you've made a mistake and there will be an accident. The two drivers have time to get out of the car and talk about it. but alas, he's going too fast. He doesn't have time to break. The accident can't be stopped.

And thats the message. Slow down. People make mistakes.

Ad agency: Clemenger BBDO New Zealand
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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