Newspaperswork: 6 things you can miss while reading a newspaper / stunt
For the client Newspaperswork, the marketing platform for all Belgian newspaper publishers, Duval Guillaume Belgium created a little stunt that, which like their red light district stunt, and the dramatic surprise in a quiet town square, this might play better for us viral viewers.
Three top advertisers got a free chauffeur-driven ride to read their newspaper while going to work. They were so deeply involved in their newspapers that they missed out on a running man on fire, people playing golf in the street, a bear driving a cab and other things ... eventually discovering that their chauffeur didn't even have pants on. This plays more like a candid camera joke than an ad, but the point is made, people are a captive audience when reading the newspaper. Still. So maybe advertise in them?
Ad agency: Duval Guillaume Belgium
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comments
- Funny thing about websites,
10 min ago - That was really dumb
1 hour 6 min ago - Subtle, guys. t(-_-t)
2 hours 25 min ago - I take yours and raise you
2 hours 56 min ago - ... They should have a
3 hours 31 min ago - No idea mate, a bit of a
4 hours 16 min ago - Me neither. But you know.
4 hours 17 min ago - So spending a little dosh on
4 hours 20 min ago - I see what is happening. I
4 hours 35 min ago - WTF?! This was INSANE!! MAKE
4 hours 40 min ago


Cool stunt, but definitely one of those more effective in the video afterwards rather than the experience itself.
Unlike the "dramatic surprise in a quiet town square" which is probably the best experiential advertising I've ever seen.
I disagree. That added dramatic stunt reached maybe a hundred people who were there and the rest only because of the viral effect.
This one reached 100% of the target audience.
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