It is impossible to make a spot for dogs without showing close up faces of dogs. Otherwise you might not know it's for dogs. It is also impossible to make a pharmaceutical ad without twenty to thirty seconds of precautionary warnings. Otherwise, you might not know it's a pharmaceutical ad. This spot has both, so all is right in the world.

Client NexGard Chewables Advertising Agency: Saatchi & Saatchi Wellness, New York, USA Agency website: Chief Creative Officer: Kathy Delaney Creative Director: Carol Fiorino Associate Creative Director, Copywriter: Scott Carlton Art Director: Joe Mueller Art Director: Jacqueline Sendgikoski Producer: Liz Tagatac Director of Production: Steve Pytko Director: David Ramser Production Company: The Artists Company Additional credits: Teri Fitzpatrick, Account Director; Laura Gowdy, Account Executive

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Leave a comment