It is impossible to make a spot for dogs without showing close up faces of dogs. Otherwise you might not know it's for dogs. It is also impossible to make a pharmaceutical ad without twenty to thirty seconds of precautionary warnings. Otherwise, you might not know it's a pharmaceutical ad. This spot has both, so all is right in the world.
Client NexGard Chewables Advertising Agency: Saatchi & Saatchi Wellness, New York, USA Agency website: http://saatchiwellness.com Chief Creative Officer: Kathy Delaney Creative Director: Carol Fiorino Associate Creative Director, Copywriter: Scott Carlton Art Director: Joe Mueller Art Director: Jacqueline Sendgikoski Producer: Liz Tagatac Director of Production: Steve Pytko Director: David Ramser Production Company: The Artists Company Additional credits: Teri Fitzpatrick, Account Director; Laura Gowdy, Account Executive