NFL Draft Stories: "Michael Sam" (2014) :45 (USA)


NFL Draft Stories: "Michael Sam" (2014) :45 (USA)

In this, his first endorsement, the projected first openly gay professional football player, Michael Sam asks the viewer to judge him for his ability on the field, and on the field only. Nice spot. But "That's my everywhere," is hella clunky. Also, this ad presupposes that everyone knows Michael Sam is gay, and the first openly gay player. If you don't know that however, and you listen to the VO, it becomes an incredibly straight forward read.

Client: VISA
Agency: MRY
Chief Creative Officer: David Weinstock
Chief Innovation Officer: Matt Rednor
Creative Director: Victor Sie
Associate Creative Director: Josh Young
Associate Creative Director: Ben Waldman
Senior Art Director: Drew Jaz
Copywriter: Eli Pakier
Associate Strategist: Toni Dawkins
Executive Director, Content Production: Jody Girgenti
Senior Producer: Heather Brown
Producer: Samantha McGrane
Client Partner: Sarah Rinehimer
Account Executive: Lauren Jack
Production Company: DECON
Director: Daniel Garcia
Exec Producer: Misha Louy
Supervising Producer: Cynthia Angel
Line Producer: Ian Blain
DP: Jeffrey Kim
Post Company: DECON
Exec Prod: Misha Louy
Sr Post Producer: Cynthia Angel
Editor: Sarah Stuve
Music Sup: Mina Louy


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