The Star-Spangled Banner electrified version played by St. Vincent wafts its over the scene of grounds crew creating stencils out of spray paint on astroturf. But instead of marking each team by name, (i.e. Pittsburgh Steelers, Seattle Seahawks) it all says the same thing despite the logo: Team USA. Why? Because it's the Summer Olympics. Nice way to co-opt the Olympics-- a brand that is known for being really persnickety when it comes to other brands who aren't official sponsors.
Creative Agency: Grey NY Chief Creative Officer: Andreas Dahlqvist Executive Creative Directors: Leo Savage and Jeff Stamp Group Creative Director: Joe Mongognia Creative Director/Copywriter: Evan Benedetto Creative Director/Art Director: Mike Cicale SVP, Account Director: Alan Perlman Senior Account Executive: Lucy Hallowell Production: NFL Films Directors: Rob Gehring, Bob Angelo, Shannon Furman, Brian Rosenfeld and Samantha Kordelski Line Producer: Liz Leafey Production Coordinator: Jeff Stupak Camera: Andre Labous, Kevin Simkins, Dave Sharples, Steve Skinner Executive Production: Townhouse Executive Producer: Alison Horn VP, Producer: Bruce McDonald Assistant Producer: Alex Litke VP, Music Producer: Zach Pollakoff Editorial: Final Cut Editors: Ashley Kreamer and Chris Rizzo Original Rendition of “The Star-Spangled Banner” performed by St. Vincent