The NFL claims that 9 months after a super bowl win, there's a spike in babies born in the winning city. Interesting, in Sweden there's been a several cases of long power outages during winter, and a baby-boom 9 months later. We know how to keep warm. Wink wink, nudge nudge! The NFL show no data to back their claim up, but lets just take their word for it as some of these super bowl babies are quite cute as they do their best "boy band face", while singing "Kiss from a rose" with new lyrics. That's why Seal jumps in, it's his song. This is a fun new twist to the old "NFL is family" proposition, and I'm sure people will love it come Super Bowl Sunday.

Agency: Grey New York Chief Creative Officer: Andreas Dahlqvist Client: NFL Executive Creative Officer: Leo Savage Executive Creative Officer: Jeff Stamp Group Creative Director: Joe Mongognia ACD/Copywriter: Patrick Conlon Art Director: Will Gardner Location Production: Park Pictures Director: Lance Acord Director: Chris Wilcha Executive Producer: Townhouse23 Executive Producer: Misha Maher Assistant Producer: Scott Cohen Editorial: Exile Editor: Kirk Baxter Editor: Nate Gross Music/Sound Design: Human

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.