This chicken is to gangsta for TV as he crosses the road. Tool Director Harry Cocciolo and Nickelodeon Creative Advertising collaborate to deliver an urban twist on the age-old joke "Why did the chicken cross the road?"

Client: Nickelodeon Spots Title: Chicken Air Date: August 2009 Agency: Nickelodeon Creative Advertising VP/Creative Director: Pete Johnson Design Director: Juan Carlos Gutierrez Head Writer: Jared Elliotta Project Manager: Mike Zermenoi Producer: David DeLuca Prod Company: Tool of North America Director: Harry Cocciolo DP: Mark Plummer EP(s): Brian Latt, Jennifer Siegel Line Producer: Lauren Bayer Production Designer: Joaquin Grey Editorial: Final Cut Editor: Akiko Iwakawa Producer: Brian Semple Telecine: Technicolor/Complete Post

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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