“Nicorette Makes Quitting Suck Less,” the campaign kicks-off December 7th with the first commercial and will run nationally through prime, cable and syndicated stations, on networks including ABC, CBS, NBC and CW.

The Director Phil Morrison has worked on a variety of big name brands, such as Apple, Old Spice and AT&T. His most recent film project was the Academy Award nominated Junebug.

Agency: TBWA/Chiat/Day, New York 
 Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Art Director: David Sakamoto
Copywriter: Colin Nissan
Art Director: Sean Farrell
Executive Producer of Media Arts: Matt Bijarchi
Senior Producer: David Fisher 

Production Company: Epoch Films
Phil Morrison
Executive Producer:
Jerry Solomon
Marc Marrie

Editorial: Cosmo Street, NY
Tom Scherma
Executive Prodcer:
Maura Woodward-Moulton
Amy Febinger

Visual Effects: Digital Domain
Executive Producer:
Karen Anderson
VFX Producer:
Melanie La Rue

Graphics: Brand New School
Executive Producer:
Danny Rosenbloom

On camera principles:
Driver – Derek Waters
Carpoolers – Derek Basco, Julie Mitchell, Ron Daniels
Passenger in Other Car – Johnny Dowers
Voice Over:
John Rue


Comments (1)

  • musync's picture

    BTW the piano music used at the beginning of this spot is from Musync's pre-cleared band music Melodium's track Flacana 13.

    Dec 13, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.