“Nicorette Makes Quitting Suck Less,” the campaign kicks-off December 7th with the first commercial and will run nationally through prime, cable and syndicated stations, on networks including ABC, CBS, NBC and CW.

The Director Phil Morrison has worked on a variety of big name brands, such as Apple, Old Spice and AT&T. His most recent film project was the Academy Award nominated Junebug.

Agency: TBWA/Chiat/Day, New York 
 Chairman, Chief Creative Officer: Mark Figliulo Copywriter: Jonathan Marshall Art Director: David Sakamoto Copywriter: Colin Nissan Art Director: Sean Farrell Executive Producer of Media Arts: Matt Bijarchi Senior Producer: David Fisher 
 Production Company: Epoch Films Director: Phil Morrison Executive Producer: Jerry Solomon Producer: Marc Marrie Editorial: Cosmo Street, NY Editor: Tom Scherma Executive Prodcer: Maura Woodward-Moulton Producer: Amy Febinger Visual Effects: Digital Domain Executive Producer: Karen Anderson VFX Producer: Melanie La Rue Graphics: Brand New School Executive Producer: Danny Rosenbloom Talent: On camera principles: Driver – Derek Waters Carpoolers – Derek Basco, Julie Mitchell, Ron Daniels Passenger in Other Car – Johnny Dowers Voice Over: John Rue
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • musync's picture

    BTW the piano music used at the beginning of this spot is from Musync's pre-cleared band music Melodium's track Flacana 13.

    Dec 13, 2009

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