The "quitting sucks" tagline is here in force, with a shark attacking a man so tuned in to wanting a smoke he doesn't even notice.

Agency: TBWA/Chiat/Day, New York
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall, Colin Nissan
Art Director: David Sakamoto, Sean Farrell
Executive Producer of Media Arts: Matt Bijarchi
Senior Producer: David Fisher


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.