The "quitting sucks" tagline is here in force, with a shark attacking a man so tuned in to wanting a smoke he doesn't even notice.

Agency: TBWA/Chiat/Day, New York Chairman, Chief Creative Officer: Mark Figliulo Copywriter: Jonathan Marshall, Colin Nissan Art Director: David Sakamoto, Sean Farrell Executive Producer of Media Arts: Matt Bijarchi Senior Producer: David Fisher

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.