Vitamin has produced a spot for Nike Direct that introduces a new series of high tech running shoes through a dazzling display of footwork. The spot shows the birth of a sleek track shoe in a burst of neon light. A pair of shoes then takes off running, pivoting and juking their way through a stylized environment, swathed in blazing light trails while undergoing a series of transformations into other shoe models.
Agency: Nike Direct Marshall Bex, Creative Director; Kim Singleterry, Producer. Production: Vitamin, Chicago. Danny DelPurgatorio, Creative Director; Linas Jodwalis, Art Director/3D Lead; Matt Beharry, Art Director/Compositor, Rob Foster, Art Director/Compositor; Tony Legato, Storyboard Artist; Evaldas Cesnavicius, 3D Modeler; Igor Choromanski, 3D Character Animator; Todd Beyer, Music & Sound Design; Larissa Shames, Senior Producer; Nina Yoo, Associate Producer. Josh Bodnar, editor