Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.

Ad agency: Wieden + Kennedy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.