Nike Air Jordan - Melo's M8 NYC Event launches shoe with spectacular water show

 
 

Nike Air Jordan - Melo's M8 NYC Event launches shoe with spectacular water show

Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.

Ad agency: Wieden + Kennedy

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