Melo powers through the Hudson - at the launch event hosted on pier 54 a helicopter dropped 'Carmelo Anthony' (well, a stunt man) into the Hudson and the show began. Pretty impressive.

Ad agency: Wieden + Kennedy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.