Agency: Wieden + Kennedy, Amsterdam Creative Directors: Mark Hunter & Alvaro Sotomayor Art Director: Paulo Martins Copywriter: Oliver Frank Group Account Director: Patricia Cerda Account Manager: Colin Leary Producers: Elissa Singstock & Veronika Kaufmann Assistant Producer: Orlando Wood Media: Paul Mukherjee Planner: Dave Cobban Executive Creative Directors: Al Moseley & John Norman Executive Producer: Elissa Singstock Production company: Park Pictures Director: Joaquin Baca-Asay Producer: Lalou Dammond Editor: Adam Pertofsky / ROCK PAPER SCISSORS Talent / Athletes: Talent: Alfonso Marin Moyano, Marcel Zemora Perez, Jesus Fernandez Gordillo, Athletes: Bernard Lagat, Hicham El Guerrouj, Rui Silva, Ronaldinho, Rafael Nadal, Ronaldo, Lance Armstrong, Pau Gasol, Paula Radcliffe, LeBron James, Rene Haselbacher, Gail Devers, Jose Roura, Maria Sharapova, Victor Valdes, Bob Kempainen, Mark Spooner, Erin Dixon, Kelly Baglot Post-Production company: The Whitehouse, London; The Mill, London Audio Post-Prod. company: Grand Central Studios, London Music : "Hurt", performed by Johnny Cash Publishing & Recording: Leaving Hope Music, Inc. & Universal Records Media agency: MindShare

Comments (1)

  • Dabitch's picture

    The fallen cyclist seems really pissedwith the audience member who helps him. Liek "Leave me alone, I'm fine my ass is not at all hanging out. These pants are meant to look like that."

    Sep 08, 2006

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.