To establish that Nike serves more than just runners, this "All Sports" ad aired during the NYC Marathon 1982. It includes the sport of toddler-walking.

Ad agency: Wieden and Kennedy Director: Phil Marco Producer: Catherine Bromley Client: Nike Marketing at Nike: Patsy Mest

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.