Nike has launched a new national $650,000 grant program to support community and school groups that aim to unlock the potential of youth, through programs that focus on sports - see campaign website www.nikebackyourblock.com

Ad Agency: Mr Youth, New York Producer/Director/Editor: Ben Patterson Director of Photography: Justin Lange Graphics: Kalika Kharkar Soundtrack: Adam Fox Principal Talents: Runner-Allison Hagendorf Basketball Player-Jarrin Kirksey Soccer Player: Justin Magner
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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