Nike has launched a new national $650,000 grant program to support community and school groups that aim to unlock the potential of youth, through programs that focus on sports - see campaign website www.nikebackyourblock.com

Ad Agency: Mr Youth, New York

Producer/Director/Editor: Ben Patterson
Director of Photography: Justin Lange
Graphics: Kalika Kharkar
Soundtrack: Adam Fox

Principal Talents:
Runner-Allison Hagendorf
Basketball Player-Jarrin Kirksey
Soccer Player: Justin Magner

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.