Nike has launched a new national $650,000 grant program to support community and school groups that aim to unlock the potential of youth, through programs that focus on sports - see campaign website www.nikebackyourblock.com

Ad Agency: Mr Youth, New York

Producer/Director/Editor: Ben Patterson
Director of Photography: Justin Lange
Graphics: Kalika Kharkar
Soundtrack: Adam Fox

Principal Talents:
Runner-Allison Hagendorf
Basketball Player-Jarrin Kirksey
Soccer Player: Justin Magner

Commercials: 
Country: 

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.