"Ball go far."

"Ball go far."

"Ball. Go. Faaaar."

Having to explain why you're golfcarting past everyone on the green is the side effect.

Client: Nike Distance

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.