In this Nike ad, we follow the running man from caveman to modern marathon man - with a dash of high tech wireframe computer generated graphic slapped on top for that touch of extra cool. It was nationally broadcast, and first aired during the NYC marathon, hence the marathon theme.

Of course, as I post this, it seems terribly dated. But back then, it was cool.

Ad agency: Wieden and Kennedy Director: Phil Marco Producer: Catherine Bromley Client: Nike Marketing at Nike: Patsy Mest
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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