Nike - Evolution - (1982) :60 (USA)

 
 

Nike - Evolution - (1982) :60 (USA)

In this Nike ad, we follow the running man from caveman to modern marathon man - with a dash of high tech wireframe computer generated graphic slapped on top for that touch of extra cool. It was nationally broadcast, and first aired during the NYC marathon, hence the marathon theme.

Of course, as I post this, it seems terribly dated. But back then, it was cool.

Ad agency: Wieden and Kennedy
Director: Phil Marco
Producer: Catherine Bromley
Client: Nike
Marketing at Nike: Patsy Mest

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