What makes the international football stars different from the rest of us? What makes them tick? Is it their speed, their strength, their mental backbone?

Enrico Balleri, Nike Global Advertising Football Director says “This campaign gets under the skin of football and finds out what makes the top players tick. It explores the ability these players have to make the difference every time they strap their boots on"

Client : Nike Agency : Wieden + Kennedy Amsterdam Production Company : Independent - London Director : Malcom Venville Ben Davis (DoP) John Norman and Jeff Kling (Executive Creative Director) Eric Quennoy and Mark Bernath (Creative Director) Pierre Janneau (Ribery/Rooney (Art Director) Mikey Farr (Ribery/Rooney) (Copywriter) Craig Williams (Arshavim) (Art Director) David Smith (Arshavim) (Copywriter) Kirk Baxter (Editor) Corey Bartha (Agency Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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