Yet another World Cup Branded Entertainment Spot, this time from Nike. But hold up, it's animated. Kind of video game like. So it's a game within a game. It features animated Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno.

Here's the storyline: some evil genius wants to have clones play football instead of humans to decrease human error. Because you know. Football is really important. And nothing is more important than winning. Hell there's even an in-joke featuring an extension:
Perfect Inc Basketball, with LeBron in it. Because it must be in his contract that he has to star in every last Nike spot from now on.

Anyway, where was I? Oh yeah. Clones playing football. The real players called the Originals (Is that a jab at adidas Originals? or did they just forget adidas has a whole line under that namer? Or do they just not care as usual?) who have ben pushed into the shadows, decide to get back together to save football. All led by Ronaldo, who has Had Enough.

Jeez, if you really wanted to save football, wouldn't it be easier to do so by penalizing FIFA for taking bribes and general corruption?

Wow, there I went again. Sorry. I guess it's because this cartoon feels like an hour long, but I'll do my best to wrap it up. The thrilling conclusion is this: the clones play against the non-clones set to an Eagles Of Death Metal song from ten years ago. Wouldn't you know, the Originals win.

SO no alarms, no surprises. At least there weren't any stereotypical little barefoot kids running through Rio playing the beautiful game. HA HA HA HA HA Just kidding. Of course there were. They were animated!

Client; Nike Agency: Wieden and Kennedy, Portland Global Creative Director: Alberto Ponte Global Creative Director: Ryan O Rourke Digital Director: Dan Viens Copywriter: Alberto Ponte Art Director: Ryan O Rourke Global Executive Producer: Matt Hunnicutt Senior Producer: Erika Madison Production Assistant: Julie Gursha Head of Production: Ben Grylewicz Business Affairs: Karen Crossley Project Manager: Jordan Schroeder ECD: Joe Staples Executive Client Director: Susan Hoffman Production: Passion Director and Writer: Jon Saunders Writers: James Russell, Kevin Cecil, Steven Hall, Lucy Guy Story Development Team: Andrew Ruhemann, Pete Candeland
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.