Another piece of magic from our friends at W+K Portland and directed by Smuggler's Brian Beletic with visual effects by MassMarket.

Client: Nike Title: Human Chain Agency: Wieden+Kennedy, Portland Creative Directors: Alberto Ponte & Jeff Williams Copywriter: Jason Bagley Art Director: Ryan O’Rourke Producers: Cherie Appleby/Shannon Worley Executive Creative Directors: Mark Fitzloff & Susan Hoffman Agency Executive Producer: Ben Grylewicz Production Company: Smuggler, Los Angeles/New York Director: Brian Beletic Director of Photography: Daniel Landin Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith Head of Production: Laura Thoel Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein Directors of Photography: David Lanzenberg/Matthieu Libatique Production Designer: James Chinlund Editorial Company: Rock Paper Scissors Editor: Angus Wall Post Producer: Mike Goble/Tricia Sanzaro Post Executive Producer: CL Weaver/Linda Carlson Wall VFX Company: MassMarket Executive Producers: Justin Lane, Angela Bowen Producer: Nancy Nina Hwang Lead VFX Supervisors: Chris Staves, Laurent Barthelemy Lead Flame Artist: Nick Tanner Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger Previz: Jason Goodman, Boris Ustaev and Pixel Liberation Front AE Compositing: Danny Kamhaji CG Lead: Jacob Slutsky CG: Jason Vega, Andy Hara CG Tracking, Joerg Liebold Existing music piece by The Hours Sound Designers: Brian Emrich/Ren Klyce Song: “Ali in the Jungle” Mix Company: Eleven Sound Mixer: Jeff Payne Producer: DJ Fox Engstrom

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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