Motion design & production studio Royale was recently tapped by Nike to create a launch spot for the new Nike Lunar Hyperdunk 2012+ shoe, which premiered during Game 5 of the NBA Finals and will air globally. The revolutionary footwear comes equipped with a set of sensors that allows players to measure advanced performance metrics like reaction time and vertical leap.

Sensors? Performance what? Bastards keep this up and I'm going amish.

Project: Nike Hyperdunk 2012+ "Evolve" Client: Nike Production & Design Company: Royale/Los Angeles Director: Royale Creative Directors: Brien Holman, Jayson Whitmore Art Director: Jonathan Kim Designers: Jonathan Kim, Juliet Park CG Lead/Technical Directors: Andy Lyon, Erick Schiele 3D Modelers/ Animators: Juan Carlos Cuandra, Blake Beynon, James Lang, Craig Christian, Jonathan Feldman, Chris Bariscoff, Casey Hupke, Wayne England Storyboards: Brian Koons Compositors: Dan Blank, Renzo Reyes, Handel Eugene Executive Producer: Jen Lucero Head of Production: Danielle Hazan Senior Producer: Sean Sullivan Associate Producer: Karla Sylvester Audio: Echo Labs

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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