Nike Women's global #betterforit campaign has launched in Russia. In it we hear the inner thoughts of women trying to psyche themselves out of continuing their sport. Playing off the stereotypical things women would do instead, i.e. mud mask in the salon vs getting dirty on a muddy run. This spot features gold medalist long jumper Darya Klishina.
Inner voice: If you wanted a mud mask, you should have tried the spa.
Her voice: Sometimes you've got to get dirty if you want to shine.