Is this what a runners high feels like? This new Nike ad from Blacklist is pretty trippy.

Directed by creative studio Tendril, this spot sees the shoe’s organic shapes and structure materialize across space and time, setting down and leaving its signature print in the dust of a far off planet. To achieve the distinctly otherworldly look of the film, Tendril imagined the spot itself as a transmission received from deep space, a rare chance to look on as something truly new materializes from the elements before our eyes. Set in an alien landscape inspired in part by the visually stunning Pariah canyon.

Client: Nike

Global Brand Communication: Tad Greenough
Executive Producer, Global Brand Communication Studio: Noah Stanik
Producer, Global Brand Communication Studio: Meagen Moore

Production Company: Blacklist

Executive Producer: Andrew Linsk
Producer: Karen Lawler, Alex Unick

Animation Studio: Tendril

Co-Directors: Chris Bahry, Tom Crate
EPs: Kate Bate, Thomas Bay
HOP / Producer: Mary Anne Ledesma
Producer: Louise Bejerholm
Storyboards: Greg Boychuk, Gabe Sapienza
Editor: Tom Crate
Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann Kruetzkamp, Marco Iozzi

Reveal Film:

Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler
Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski
Shoe Rigging & Animation: Matias Hansen
Lighting & Render: Nejc Polovsak, Matt Frodsham
Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim
Shoe Modeling: Marek Denko
Matte Painting: Bojan Zoric, Form Language
Compositing: Chris Bahry, Brad Husband

Teaser Film:

3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry
FX: Valdemaras Dzengo, Alasgar Hasanov
Light & Render: Christian Hecht, Brad Husband
2D Animation: Gabriel Rocha
Compositing: Chris Bahry, Brad Husband
Additional Compositing:Alexandre Veaux

Music: Cypher Audio

Sound Design & Music: John Black
VO Artist: John McCann

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.