Is this what a runners high feels like? This new Nike ad from Blacklist is pretty trippy.

Directed by creative studio Tendril, this spot sees the shoe’s organic shapes and structure materialize across space and time, setting down and leaving its signature print in the dust of a far off planet. To achieve the distinctly otherworldly look of the film, Tendril imagined the spot itself as a transmission received from deep space, a rare chance to look on as something truly new materializes from the elements before our eyes. Set in an alien landscape inspired in part by the visually stunning Pariah canyon.

Client: Nike Global Brand Communication: Tad Greenough Executive Producer, Global Brand Communication Studio: Noah Stanik Producer, Global Brand Communication Studio: Meagen Moore Production Company: Blacklist Executive Producer: Andrew Linsk Producer: Karen Lawler, Alex Unick Animation Studio: Tendril Co-Directors: Chris Bahry, Tom Crate EPs: Kate Bate, Thomas Bay HOP / Producer: Mary Anne Ledesma Producer: Louise Bejerholm Storyboards: Greg Boychuk, Gabe Sapienza Editor: Tom Crate Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann Kruetzkamp, Marco Iozzi Reveal Film: Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski Shoe Rigging & Animation: Matias Hansen Lighting & Render: Nejc Polovsak, Matt Frodsham Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim Shoe Modeling: Marek Denko Matte Painting: Bojan Zoric, Form Language Compositing: Chris Bahry, Brad Husband Teaser Film: 3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry FX: Valdemaras Dzengo, Alasgar Hasanov Light & Render: Christian Hecht, Brad Husband 2D Animation: Gabriel Rocha Compositing: Chris Bahry, Brad Husband Additional Compositing:Alexandre Veaux Music: Cypher Audio Sound Design & Music: John Black VO Artist: John McCann
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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