Nike LunarEpic's flyknit shield construction can help you brave the elements because it withstands the elements like rain. As water animated around the shoe, we see it become a tire, slicing through the rain with ease, or repelling water droplets. Neat looking VFX spot for pure shoe porn. The spot, part of an award-winning campaign that has already earned Tendril a Vega Canopus Award for "Best Animation" and a Bronze Bass Award for "Best Commercial."

Client: Nike
Brand: Nike LunarEpic
Creative Director: Esther Chang
Producers: Chrysi Diamond, Sarah Barkley
Production Company: Blacklist
EP: Andrew Linsk
Producer: Justin Harris
Animation Studio: Tendril
Director: Tendril
Designer: Tendril

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.