Nike LunarEpic's flyknit shield construction can help you brave the elements because it withstands the elements like rain. As water animated around the shoe, we see it become a tire, slicing through the rain with ease, or repelling water droplets. Neat looking VFX spot for pure shoe porn. The spot, part of an award-winning campaign that has already earned Tendril a Vega Canopus Award for "Best Animation" and a Bronze Bass Award for "Best Commercial."
Client: Nike Brand: Nike LunarEpic Creative Director: Esther Chang Producers: Chrysi Diamond, Sarah Barkley Production Company: Blacklist EP: Andrew Linsk Producer: Justin Harris Animation Studio: Tendril Director: Tendril Designer: Tendril