OMG, gross. He's actually lacing is bare feet. So creepy.

From Nike Brand Design EMEA
CD: Andy Walker
Creatives: Gary Horton & Giuseppe Demaio
Agency Producer(s): Penny Pijnenburg & Els Tau
Producer: Richard Martin
Director : Jon Hollis
Prod. Co. : Nice Shirt Films
DoP: Alex Barber
Editor: Jon Hollis
Visual FX: Jon Hollis
Sound FX: Jungle

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Comments (9)

  • Neo's picture

    Holyshit. It will give me nightmares but I like it.

    Feb 04, 2008
  • tod.brody's picture

    This ad did NOT make me want to run right over to Nike Town for a new pair of "boots." Of course I'm not really in the market for a new pair of boots, and even if I were, despite all my years living in Europe, I'd still call them soccer shoes.

    Feb 05, 2008
  • caffeinegoddess's picture

    It's early in the game, but so far, I think this ad is tops in nomination for "Most Cringe-worthy Spot of the Year".

    Feb 05, 2008
  • adlib's picture

    It's not that bad guys.

    Feb 05, 2008
  • tod.brody's picture

    Oh it is. It's just horrible. The concept, not the execution.

    Feb 05, 2008
  • caffeinegoddess's picture

    No it isn't awful - but that lacing up part is tough to watch without cringing (and/or gagging). But...that does help it cut through the clutter. ;)

    Feb 05, 2008
  • Plywood's picture

    Just because you came up with the idea to show the old hackneyed "article of clothing = second skin = part of you" metaphor in a stomach-turning way doesn't mean you should go and shoot it.


    Feb 05, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.