OMG, gross. He's actually lacing is bare feet. So creepy.

From Nike Brand Design EMEA CD: Andy Walker Creatives: Gary Horton & Giuseppe Demaio Agency Producer(s): Penny Pijnenburg & Els Tau Producer: Richard Martin Director : Jon Hollis Prod. Co. : Nice Shirt Films DoP: Alex Barber Editor: Jon Hollis Visual FX: Jon Hollis Sound FX: Jungle

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (9)

  • Neo's picture
    Neo

    Holyshit. It will give me nightmares but I like it.

    Feb 04, 2008
  • tod.brody's picture
    tod.brody

    This ad did NOT make me want to run right over to Nike Town for a new pair of "boots." Of course I'm not really in the market for a new pair of boots, and even if I were, despite all my years living in Europe, I'd still call them soccer shoes.

    Feb 05, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    It's early in the game, but so far, I think this ad is tops in nomination for "Most Cringe-worthy Spot of the Year".

    Feb 05, 2008
  • adlib's picture
    adlib

    It's not that bad guys.

    Feb 05, 2008
  • tod.brody's picture
    tod.brody

    Oh it is. It's just horrible. The concept, not the execution.

    Feb 05, 2008
  • caffeinegoddess's picture
    caffeinegoddess

    No it isn't awful - but that lacing up part is tough to watch without cringing (and/or gagging). But...that does help it cut through the clutter. ;)

    Feb 05, 2008
  • Plywood's picture
    Plywood

    Just because you came up with the idea to show the old hackneyed "article of clothing = second skin = part of you" metaphor in a stomach-turning way doesn't mean you should go and shoot it.

    FAIL.

    Feb 05, 2008

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