Nike Mercurial Vapor IV - Lace your feet - (2008) :30 (UK)

OMG, gross. He's actually lacing is bare feet. So creepy.

From Nike Brand Design EMEA CD: Andy Walker Creatives: Gary Horton & Giuseppe Demaio Agency Producer(s): Penny Pijnenburg & Els Tau Producer: Richard Martin Director : Jon Hollis Prod. Co. : Nice Shirt Films DoP: Alex Barber Editor: Jon Hollis Visual FX: Jon Hollis Sound FX: Jungle
AnonymousCoward's picture
Neo's picture

Holyshit. It will give me nightmares but I like it.

tod.brody's picture

This ad did NOT make me want to run right over to Nike Town for a new pair of "boots." Of course I'm not really in the market for a new pair of boots, and even if I were, despite all my years living in Europe, I'd still call them soccer shoes.

caffeinegoddess's picture

It's early in the game, but so far, I think this ad is tops in nomination for "Most Cringe-worthy Spot of the Year".

Toste's picture


adlib's picture

It's not that bad guys.

tod.brody's picture

Oh it is. It's just horrible. The concept, not the execution.

caffeinegoddess's picture

No it isn't awful - but that lacing up part is tough to watch without cringing (and/or gagging). But...that does help it cut through the clutter. ;)

Plywood's picture

Just because you came up with the idea to show the old hackneyed "article of clothing = second skin = part of you" metaphor in a stomach-turning way doesn't mean you should go and shoot it.


Andreas-Udd's picture

That's just terrible.