Holyshit. It will give me nightmares but I like it.

This ad did NOT make me want to run right over to Nike Town for a new pair of "boots." Of course I'm not really in the market for a new pair of boots, and even if I were, despite all my years living in Europe, I'd still call them soccer shoes.

It's early in the game, but so far, I think this ad is tops in nomination for "Most Cringe-worthy Spot of the Year".

Yikes!

It's not that bad guys.

Oh it is. It's just horrible. The concept, not the execution.

No it isn't awful - but that lacing up part is tough to watch without cringing (and/or gagging). But...that does help it cut through the clutter. ;)

Just because you came up with the idea to show the old hackneyed "article of clothing = second skin = part of you" metaphor in a stomach-turning way doesn't mean you should go and shoot it.

FAIL.

That's just terrible.