a new spot for W+K Tokyo«s ongoing Nike campaign -- this one was directed by Elastic«s creative director of design, Trevor Shepard. Here we watch a new Nike be born from and old Nike, and it«s created entirely in CGI.
Agency: Wieden+Kennedy Tokyo

Art Director: Chris Hutchinson
Copywriter: Driscoll Reid
Agency Producer: Jen Dennis

Production Company: Elastic
City/State: Santa Monica, CA
Director: Trevor Shepard
Executive Producer: Alex Gorodetzki

VFX/CGI/Finishing Company: a52
City/State: Santa Monica, CA
3D/VFX Supervisor: Andrew Hall
3D/VFX Lead Artists: Max Ulichney, Kirk Shintani
3D/VFX Artists: Adam Newman, Jesse Franklin, Tom Connors, Frantz Vidal
VFX Executive Producer: Ron Cosentino
VFX Producer: Jenny Bright

Music Company: Associated Production Music

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.