Perfect casting strikes again, here's Rooney's future-failure caravan neighbors talking about how Rooney keeps trying to get that old goal right. Spot on.

See also Mark Bernath talks about the “Write the Future” ad from Wieden+Kennedy Amsterdam and The full length "Write the future" ad.

Ad agency: Wieden+Kennedy Amsterdam Director: Alejandro G. Iñarritu Executive producer: Elissa Singstock
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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