Perfect casting strikes again, here's Rooney's future-failure caravan neighbors talking about how Rooney keeps trying to get that old goal right. Spot on.

See also Mark Bernath talks about the “Write the Future” ad from Wieden+Kennedy Amsterdam and The full length "Write the future" ad.

Ad agency: Wieden+Kennedy Amsterdam
Director: Alejandro G. Iñarritu
Executive producer: Elissa Singstock


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.