Pauls version of a - somewhat - perfect day in LA plays out to the tune of the 1993 hip-hop classic “It was a Good Day”. There's also an extended version playing at .nike.com/nikeskateboarding/paulrodriguezIII for a limited time.

Agency: Wieden + Kennedy

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.